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Proudly based in Portugal
The client tasked us with developing the first entry in a line of 100% natural jams made from handpicked fruit, aimed at the Eastern European market, supporting the local community and reducing food waste. They wanted a design reflecting their sustainability commitment, with a distinct visual identity.
Drawing on the region's tradition of homemade jams, we designed the jar, label and packaging together. Hand-drawn illustrations added a traditional touch, while the overall packaging let the product stand out while still fitting comfortably into a premium market.
